KINDRED ROOTS - HOLISTIC HAIR & SOUL SANCTUARY

Kindred Roots is a space rooted in the belief that great hair is nurtured from the inside out. The brand honours hair as part of overall well-being, embracing clean practices, natural products, and a grounded, intentional environment that builds connection and community.

Inspired by traditional botany books with a modern flair, we created an emerging brand identity that feels organic yet clean. Balancing depth and moodiness with warmth and light. Rather than a stark, all-white salon aesthetic, the visual direction embraces earthiness and evolution.

The identity was intentionally built as a living foundation, beginning with the brand identity essentials and leaving space to grow alongside the business as its essence continues to unfold.