ORION TRAVEL INSURANCE - PATTERN DESIGN

This project explores pattern design inspired by the seven continents, bringing a playful and cohesive visual identity to Orion Travel Insurance. The brand’s primary color palette ensures immediate recognition, while a custom “Canadian motif” was integrated into each pattern to celebrate Canadian travelers exploring the world. Each pattern works independently or can be combined to form a larger “world pattern” or tartan, reflecting global connectivity and travel.

PROJECT SCOPE:

Pattern Design

DESIGNED AT OVERDRIVE DESIGN

Creative Director: James Wilson
Designer: Courtney Zoeller

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