ORION TRAVEL INSURANCE - PATTERN DESIGN
This project explores pattern design inspired by the seven continents, bringing a playful and cohesive visual identity to Orion Travel Insurance. The brand’s primary color palette ensures immediate recognition, while a custom “Canadian motif” was integrated into each pattern to celebrate Canadian travelers exploring the world. Each pattern works independently or can be combined to form a larger “world pattern” or tartan, reflecting global connectivity and travel.
PROJECT SCOPE:
Pattern Design
DESIGNED AT OVERDRIVE DESIGN
Creative Director: James Wilson
Designer: Courtney Zoeller

