SIFIO Health

How do you make invisible technology visible?

For Sifio Health, a series of three videos combining videography and animation to tell the story of SurgiTwin, an AI technology that creates a true digital twin of the surgical workflow.

Through video and animation, the project visualizes how SurgiTwin integrates into existing surgical workflows to predict, optimize, and improve what happens behind the scenes. The goal was to make a complex technology feel intuitive, tangible, and human.

PROJECT SCOPE:

Brand Strategy
Illustration
Videography
Animation


Creative Direction & Project Managing: Courtney Kim
Illustration & Animation: Marissa Ouelette

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